How it works
Honest detail on where Keendai gets data, how we score it, and how it lands in your workflow. Written for people who've built outbound systems before.
Sources
Two source-of-truth feeds. Each lead links back to the source URL and the timestamp it was scraped, so you can always verify the signal yourself.
Google Maps Places
Local SMBs by category and geography. Hours, recent reviews, multiple locations, business status — the signals only Maps gives you. Boundaries enforced server-side via US Census TIGER state and county polygons.
Instantly lead database
Person-level leads with verified email and LinkedIn URL, often with a phone number cross-referenced from Maps. Used when your ICP requires a resolved person up front.
Enrichment
After mining we enrich each candidate to maximize the chance you can actually reach someone:
Apollo (person resolution)
Looks up a person at the company domain. Best-effort for SMBs; we surface the contact-confidence as verified, inferred, unknown, or none, so you always know what you have.
Hunter (email verification)
Re-verifies email at delivery time, not at mine time. Risky and undeliverable addresses are flagged before they hit your CSV.
Telnyx (phone line type)
When a phone number is present, returns mobile / landline / VoIP / unknown so you can route calls and SMS appropriately.
Scoring methodology
Rule-based pre-filter
Hard ICP rules (vertical, geography, contact-channel requirement, operational status) run before AI scoring. Candidates that fail hard rules never make it to the model — saving spend and keeping the queue clean.
Gemini structured scoring
Each surviving candidate is passed to Gemini with your ICP, the mined signals, and the extracted facts. The model returns a structured JSON with sub-scores (ICP fit, signal strength, contact quality, recency) plus a plain-English reason that cites a specific number or date. No banned vague language.
Final blend
Rule pre-filter score + Gemini-weighted score (scaled by model confidence) + signal bonus, with an ICP-specific penalty for weak facets. The output is a 0–10 score that stays stable across reruns of identical inputs.
Transparent sourcing
Every signal on every lead links to its source URL and the exact timestamp it was scraped. The detail pane includes a signal timeline so you can audit the path from raw evidence to score. No mystery databases.
Export
Available at launch:
- CSV download
- XLSX download
- Copy to clipboard
Fast-follow (weeks 1–2 post-launch): HubSpot and Pipedrive native push.
Data freshness
Mining is on-demand per ICP run. Each lead carries a canonical place_id so the same business never appears twice across exports for a workspace. Maps data decays roughly 3–5% per month; we plan periodic re-mines of older pool entries. Email is re-verified by Hunter at delivery time, not at mine time.